Sami Yusuf - Forgotten Promises
Buy now (US$0.99) and help save lives in the Horn of Africa:
iTunes: http://bit.ly/vf1MKX
Amazon: http://amzn.to/x42Z2U
HMV: http://bit.ly/yQ1OUl
emusic: http://bit.ly/xrV8JC
Learn more about the LiveFeed campaign by visiting www.LiveFeedAfrica.org
Sami Yusuf Calls On The World To Remember And Support The Horn Of Africa
DUBAI - Internationally
acclaimed artist Sami Yusuf appealed today to the media and donors not
to forget the people of the Horn of Africa crisis facing hunger and, in
some areas, the continuing impact of the worst drought in 60 years.
“Most victims are Somali families, who continue to run away
from conflicts and drought affecting their country and, when lucky,
find themselves in refugee camps in Kenya and Ethiopia,” said Sami
Yusuf, a Celebrity Partner for the UN World Food Programme (WFP),
during a press conference in Dubai. “They never asked to be there; our
conscience and humanity cannot allow us to let those people down.”
The British singer and composer dedicated his latest song “Forgotten
Promises” to the fight against hunger in the Horn of Africa. The song
is at the heart of a unique fundraising campaign entitled LiveFeed.
All proceeds will be donated to WFP to help sustain and scale-up its
relief efforts in the region, where millions of lives and livelihoods
are still being threatened.
Yusuf’s initiative, through his partnership with WFP, aims at
reviving donors’ interest to help WFP address the severe food crisis.
The multi-talented artist, who has millions of dedicated followers, said
he will continue to address the wider cause of fighting hunger through
his music.
“I chose this fight because I find it unbearable that one in seven
people in the world still goes hungry to bed every night, and that five
million children die of hunger-related causes every year,” he said.
“Hunger is a solvable problem. From the moment we know that, we have to
do something about it.”
LiveFeed offers people the opportunity to fight hunger in the Horn of
Africa by downloading the song, or making a direct donation online
through www.livefeedafrica.org. With each song downloaded at US$0.99, WFP is able to feed two people in the Horn of Africa for a day.
The CD version of “Forgotten Promises” will hit music stands across
the Middle East in the coming days, enabling Yusuf’s fans and ‘LiveFeed’
supporters to help feed five people in the drought-stricken region with
each CD purchased.
During the press event hosted by the Kempinski Hotel Mall of the
Emirates, the music video of “Forgotten Promises” was revealed for the
first time to the media. Directed by music video director Siros Kerdouni
and filmed in 16 cities across the globe, the video includes scenes
featuring Sami Yusuf playing the piano in the middle of the desert and
in the empty streets of Sharjah in the United Arab Emirates, which were
cleared especially for the video shoot.
Also present at the event were senior representatives from the UAE
Red Crescent Authority, WFP’s local charity partner for this campaign;
Al Aroud Group and RUS Aviation, the campaign’s main sponsors; and JWT,
the communications agency behind the LiveFeed creative concept.
WFP is providing food assistance to nearly 8 million people in the
Horn of Africa. The situation however remains dire, particularly in
central and southern Somalia.
“Significant progress on the ground has been made over the past few
months with WFP’s food assistance but we still need to reach out to
millions of people and most importantly to help support these
communities in their efforts to rebuild their shattered lives,” said
Ashraf Hamouda, WFP Head of Partnership and Business Development for the
Middle East, North Africa and the Gulf region.
credit and source:- wfp.org World Food Programme
http://www.wfp.org/news/news-release/sami-yusuf-calls-world-remember-and-support-horn-africa
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